Mail Online: London 2012 Olympics coverage helped it top 100 million monthly unique browsers in AugustThe London 2012 Olympics proved to be digital gold for UK national newspaper websites, with daily unique website users up more than 10% in August for several titles.
Mail Online consolidated its position as the most popular UK newspaper website, cracking 100 million monthly unique browsers for the first time.
The network of websites, which vies with the New York Times digital network for the title of most popular global newspaper, reported an 8% month-on-month rise in monthly unique browsers to 105,720,020 in August.
Daily unique browsers rose 7% compared with July to 6,557,117, according to the latest Audit Bureau of Circulations figures published on Thursday.
Independent.co.uk reported the largest proportional increase with a 22.5% month-on-month surge in daily unique browsers to 908,579. Monthly unique browsers rose more than 20% to 19,342,706.
This was enough to keep Independent.co.uk ahead of Mirror Group Digital, the website network that includes Mirror.co.uk, 3am.co.uk and MirrorFootball.co.uk, which showed the smallest month-on-month growth among the national titles that have their figures audited and published by ABC.
Mirror Group Digital increased its daily unique browsers by 2.5% month on month to 839,538; monthly unique browsers rose just 1.1% to 16,944,367.
Guardian News & Media's website network, guardian.co.uk, which includes MediaGuardian, also had a good month, with a rise of more than 10% in daily unique browsers compared with July to 3,816,464.
GNM reports ABC-audited monthly users every other month and no official figure was published for August. According to unofficial internal figures guardian.co.uk had 69.5 million monthly uniques in August.
Telegraph.co.uk's daily unique users were up 6% month on month to 2,750,404. Monthly unique users grew by 4% compared with July to 53,915,491.
Metro, Associated Newspapers' free sister title to the Daily Mail which proved a hit in print with advertisers during the Olympics, also had an encouraging month online.
Metro.co.uk saw daily unique browsers rise more than 5% compared with July to 373,840. Monthly unique browsers grew by 3% month on month to 8,665,866.
News International's Sun Online proved that the Olympic effect was not restricted to mid-market and quality titles with a healthy 13% boost in monthly unique browsers compared with July, to 28,566,431. Daily unique browsers rose 9% month on month to 1,661,915.
The London Evening Standard increased its daily unique browsers by 1% month on month to 171,080; monthly unique browsers crept up 0.5% on July to 3,881,230.
Daily average browsers: 6,557,117
Month-on-month change: +7.01%
Year-on-year change: +48.88%
Monthly browsers: 105,720,020
Month-on-month change: +7.93%
Year-on-year change: +41.11%
Daily average browsers: 3,816,464
Month-on-month: +10.5%
Year-on-year: +24.77%
Monthly browsers: n/a
Month-on-month: n/a
Year-on-year: n/a
Daily average browsers: 2,750,404
Month-on-month: +5.76%
Year-on-year: +27.93%
Monthly browsers: 53,915,491
Month-on-month: +4.06%
Year-on-year: +31.73%
Daily average browsers: 1,661,915
Month-on-month: +8.95%
Year-on-year: n/a
Monthly browsers: 28,566,431
Month-on-month: +13.24%
Year-on-year: n/a
Daily average browsers: 908,579
Month-on-month: +22.45%
Year-on-year: +36.69%
Monthly browsers: 19,342,706
Month-on-month: +20.47%
Year-on-year: +30.96%
Daily average browsers: 839,538
Month-on-month: +2.48%
Year-on-year: +17.24%
Monthly browsers: 16,944,367
Month-on-month: +1.1%
Year-on-year: +13.52%
Daily average browsers: 373,840
Month-on-month: +5.22%
Year-on-year change: n/a
Monthly browsers: 8,665,866
Month-on-month: +2.98%
Year-on-year: n/a
Daily average browsers: 171,080
Month-on-month change: -1.08%
Year-on-year: n/a
Monthly browsers: 3,881,230
Month-on-month change: +0.42%
Year-on-year: n/a
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