The London 2012 Olympics were generally thought to be extremely well executed. As a casual or even an obsessive observer of the
Image credit: AFP/Getty Images via @daylifeGames, it is easy to overlook how much technology has changed the Games, largely for the better. Among other things, Gerry Pennell, the CIO of London 2012, was responsible for ensuring that the core mission of measuring athletic performance and providing data to the media and ultimately to spectators around the world was achieved.
Gerry Pennell, CIO of the London 2012 OlympicsAt first glance, running IT for the Olympics would seem very different from doing so at a typical company, but I recently spoke with Pennell, and he brought up a variety of lessons that are universally applicable.
Lesson 1: People – Hire Technologists who can run at sprint and marathon speeds
Pennell had an advantage in that eight years earlier, prior to beginning preparation for the London Games, there was an Olympics in an English speaking country (Australia) with people who have some cultural similarities to the Brits, and he was able to recruit some of them to join his efforts. That said, prior experience only goes so far. “New blood is essential so that people are not tempted to simply replay what was done in the past,” says Pennell. It is important to have fresh thinking for each Olympics, but it is also important that there be a preponderance of people from the host country in IT so that the IT plan reflect the unique aspects of the technology landscape in that country.
In terms of characteristics to look for, finding people who are comfortable operating with a high degree of uncertainty, and who will not be frustrated by changes, even at the last minute, is essential. At the beginning of Pennell’s journey with his colleagues, it was important to think of their jobs as a marathoner might, but at the end, there were a series of sprints. Balancing the strategy of the marathon (a topic covered below) with the tactics of the sprints is essential.
Increasingly, this is a lesson that CIOs in most companies must contemplate. The pace of change in IT is growing, and there are no signs of slowing down. Hiring people who are comfortable with change, and bring an R&D mentality to new technology is essential. As in many conventional business situations, it is also the case that projects move swiftly through different phases; its important to find people who are versatile enough to deal with strategy at one end of the process, and deployment or operations at the other. The more versatile the team the easier it is to respond correctly to changing situations.
Lesson 2: Strategy – In the absence of solid plans from others, understand where the finish line is, and work backwards
Among the Olympic Organizing Committee functions, IT had the longest lead time. Typically, IT strategy is best formulated following the IT leader’s having participated in Corporate and Divisional or Functional-level strategies –and through studying the activities and processes operated by users, but Pennell did not have that luxury. Clearly it was important to understand as far as possible the emerging plan from the various departments, but the IT strategy needed to be fleshed out with assumptions derived from previous Games and expectations about how technology was being used. From these assumptions, Pennell’s team developed a scope, budget, and IT strategy. They also clearly articulated the assumptions and hypotheses behind his plan so that if any changes occurred (and there would be many), there is broad agreement on the implications, and a change management plan could be forged more easily.
Pennell’s stories bring to mind World War I German field marshal, Helmuth von Moltke the Elder, who said, “No plan survives contact with the enemy.” Likewise, as the Games approached, many plans needed to be changed substantially, and having people who could change with them and execute under uncertain circumstances proved to be critically important.
All aboard: The Plymouth based Olympic and Paralympic athletes, including Tom Daley take to the streets on an open top bus
Welcome back: The people of Plymouth turn out to greet the Olympians
Medal winner: Daley holds his Bronze medal and as he points to the crowds
Back to school: Daley, gold medallist Ruta Meilutyte, Olympic swimmer Jamila Lunkuse and Olympic swimmer Jade Howard walk through college grounds on the first day back after the London 2012
Back to reality: Daley and the fellow Olympians return to the class room
Mail Online: London 2012 Olympics coverage helped it top 100 million monthly unique browsers in August




The route: The September 10 parade will start at Mansion House and finish in front of Buckingham Palace
Olympic heroes: Chris Hoy, seen left winning the men's keirin, and Jessica Ennis, right, who won gold in the Heptathlon, will be among the 800 athletes taking part in the victory parade
On yer bike: British cyclist Laura Trott celebrates after winning gold at the Velodrome during the London 2012 Games
Parade: The achievements of the likes of Mo Farah, left, and Bradley Wiggins, right, will be celebrated in London after the greatest medal haul in more than 100 years
Huge numbers of vistiors mean the crowds are likely to dwarf former victory parades for the Ashes win in 2005 and 2003 rugby World Cup victory
The Duke and Duchess of Cambridge hope they can rearrange their schedules so they can join in the extravaganza
The route will snake through the streets of London, with a colourful parade of 21 floats marking the huge achievements of team GB
Great Britain's Jessica Ennis shows off her Gold Medal to the exciteable crowd at BT London Live
Culture Secretary Jeremy Hunt has promised 'a fantastic finale' and 'one of the biggest parties London has ever seen'
Celebrations: Huge numbers of families and school children are likely to ensure the parade to honour the likes of Jessica Ennis and Laura Trott will dwarf former victory parades for the Ashes win in 2005 and 2003 rugby World Cup victory
Sites: The parade will also pass iconic sites such as St Paul's Cathedral and Trafalgar Square
Members of the Armed Forces stepped in to make up the shortfall after G4S failed to provide all of the 10,400 contracted guards for London 2012
Regret: Chief executive Nick Buckles said G4S was 'deeply disappointed' with the mess over the Olympics contract
Losses: G4S has announced 1,100 job cuts as part of a restructuring programme although fewer than 100 roles have been axed in the UK
Golden girl: Sophie Christiansen on Janeiro 6 celebrates her latest dressage triumph at Greenwich Park
Flying the flag: British fans cheer on Christiansen as the home rider stormed to gold
Jed Jacobsohn for The New York TimesCarmelo Anthony in a game against Nigeria at the London Olympics.
Paul Davies